![]() ![]() A promotion last fall that saw advertisements removed from the service for one day cost the company about $2.5 million, according to a Billboard estimate. Since video ads are the most valuable to advertisers, and since Pandora’s 78.1 million monthly listeners have to watch the whole ad to get their skips, its new ad product will “be a very important part of our business,” Westergren says. Now that its deals with the music industry’s major stakeholders are in place, it can experiment. These limitations on listening were, until recently, required of Pandora, due in part to the way it licensed its music in the U.S. Pandora’s free version (where the vast majority of its listeners are) has also gotten an important new feature: the option to watch a video ad to receive “a bundle” of song skips and rewinds. (Users can’t set the amount of storage space the app uses.) The four playlists are the three most-recent and most-listened-to stations on your account and Thumbprint Radio, generated in part by the thumbs up that users give songs as they listen. Four stations are saved automatically (only when your phone is on wifi, unless you tell it to suck them up over cellular data), and switched to if signal is lost. ![]() “Enough to go from San Francisco to New York,” says Chris Becherer, the product vp who gave Billboard a brief preview of the new features. HYBE's 'New' K-Pop Artist MIDNATT Is Using AI Technology for a Remarkably Human Purposeīut One has added a key feature for flyers and subway riders: offline listening. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |